Olive Girl by Pinkhouse The girlish kawaii fashion promoted by Olive magazine, launched by Magazine House in , receives support from junior college students and some high school students, and builds into a major boom. On our blog, our trend forecasters bring you fresh photos of the latest fashion trends from Tokyo Fashion Capital every day. The popular fashion is the simple, joshitsu na futsu high-quality normal , creating new standards that prioritize material and texture. Since then, every first Saturday at the same time, we have been observing each city, people, fashion, and measure the number of passersby and fashion trend items, interview carefully.
Women working in other areas during the week enjoy strolling around Shibuya on the weekends. The joshi daisei fashion becomes the main thing in vogue. Following on the heels of JJ magazine, the first issue of CanCam was published by Shogakukan in Music and fashion shift to new wave. With the end of the punk boom, music and fashion move into the new wave era.
Fashion that expresses the essence of music becomes popular. The girlish kawaii fashion promoted by Olive magazine, launched by Magazine House in , receives support from junior college students and some high school students, and builds into a major boom. Around this time, the fashion style of the band The Checkers and the Fumiya hairstyle become all the rage among men.
Around this time, Olive magazine becomes the teenage fashion bible, Parisienne fashion and lifestyle are admired, and the scope of fashion broadens to incorporate things like handmade and second hand clothing, lifestyle goods and accessories. The photo shows two girls attracted by ribbons sold on the streets of Harajuku.
Examples of the Parisienne style at this time include the big silhouette and crushed denim. In the latter half of the s, the black with denim fashion of Parisienne street style comes into vogue. The shinjinrui new breed generation becomes more mature, and casual, big-silhouette black MA-1 jackets become very popular with the dankai junior second-generation baby boomer generation teens.
As a reaction to the DC brand boom, many women adopt a style with a sexy appeal boasting one-length haircuts and body-conscious clothing. The post-JJ byword was sophisticated DC fashion implying both intelligence and individuality. Shibuya Casual shibukaji comes into vogue at private high schools attended by the dankai junior generation. A casual, elegant style called Shibuya Casual featuring dark blue blazers with Levi's denim jeans comes into vogue mainly among private high school students who hang out in Shibuya.
The dankai junior generation take over the driving role in street fashion, accelerating the trend towards casual dress. The era shifts from asking what to wear to asking how to wear it. Simple styles with shirts and denim are favored, together with brand bags and scarves to add a high-quality touch. The idea that fashion is about coordinating becomes widespread on the street. The French Casual boom becomes widespread among men.
Mixing-and-matching with monotones is a key point. Popular brands include agnès b. The paragal paradise girl trend appears, a precursor to the future kogyaru boom, adopting LA-style resort casual styles as an expression of femininity. The appeal of the Parisienne fashion and lifestyle takes a new turn, with French Casual—the everyday wear of the French—becoming all the rage.
Styles with berets and leather cord neckwear from leading brands like agnès b. Partially influenced by club music, s-style fashions become popular. The number of second hand clothing stores rises throughout Japan, and an increasing number of young people get hooked on accessories like newsboy hats, berets, round-toe odeko shoes, and scarves.
Tokyo street fashion attracts attention from abroad. This garners attention as Tokyo street fashion. Tomoe Shinohara, a celebrity sporting bright colors, details, and a high-strung personality, whose debut album is produced by Denki Groove member Takkyu Ishino, becomes a smash hit among teenagers. Her brand becomes an unconventional kawaii cute fashion genre, with her followers being called Shinorer, following the nomenclature used by fashion followers of Namie Amuro, known as amurer.
Thanks to the loose socks boom, joshi kosei high school girls become a leading influence in development of products such as fashion and makeup items, snacks, and services.
Companies direct their efforts towards joshi kosei marketing. The kogyaru boom becomes segmented. The trend shifts from Chanelers girls decked out in Chanel items to Amurers. In , joshi kosei style details escalate, with brown chapatsu hair, makeup, and miniskirts. Beautifully arched eyebrows proliferated throughout Shibuya, with drugstore brands vying to produce them.
Nevertheless, with some girls starting to switch from loose socks to tight-fitting, dark blue socks, the joshi kosei style is approaching its final days in Shibuya as it spreads outside Tokyo. The Takuya Angel brand becomes very popular with a design concept based on kimono and Japanese motifs. People wearing these clothes, or making their own, similar styles, are called Angelers.
The kogyaru generation grows up, and the number of konsaba conservative girls increases rapidly. At the end of the s, the kogyaru generation grows up, and an increasing number of konsaba girls with an element of gyaru style can be seen. Joshi kosei and Shinorer girls adopt a positive attitude towards accessories with unconventional colors and designs and peculiar motifs, calling them kawaii cute.
This merges with a modified kawaii fashion involving Hello Kitty, Doraemon, and Scream dolls, and large flowers. In the latter half of the s, joshi kosei high school girls are the undisputed trend leaders. This boosts awareness of fashion as part of everyday life. The ganguro gal style spreads from Shibuya to regional areas.
Some kogyaru evolve into ganguro gals. The Urahara style spreads among girls, as well. A relaxed, casual style comes into vogue. The number of girls wearing a boyish fashion with sweat shirts, skinny denim jeans, and sneakers increases suddenly on Cat Street. In , the number of girls dressing in a unisex fashion increases suddenly, a subcategory of the kogyaru style, which could be described as ura harajuku kei joshi backstreet Harajuku style girls , wearing skinny jeans and the same kinds of T-shirts as their boyfriends.
The first issue of the magazine, mini, comes out, and a boys kawaii trend takes off. Accessory designers come into fashion, emerging as fashion leaders. The number of select shops highlighting designers of footwear, bags, and accessories increase.
The Jinnan area of Shibuya, where a series of select shops, mixed-brand boutiques, opened around the year , becomes a hotspot and a popular place for young couples to stroll around. Beams increases its floor space, and second hand clothing stores and select shops open in small spaces on the second floor, and are heavily frequented by young people in the know.
Mothers and daughters go shopping together. Coupled with the popularity of TUNE magazine, which launched in publication suspended in , the number of slim, stylish men in Harajuku rises sharply. Fashion goes global, and genre and generational boundaries disappear. The wave of globalization arrives in fashion, with boundaries between high fashion and street fashion, and the trend time lag between young people and adults almost disappearing. The uchira generation emerges, and the street photography boom takes off.
Clothes and accessories with distinctive designs become common. Media sources engaging in street photography appear, and the line between looking and being seen becomes blurred. The dankai junior BB2 generation matures, entering their mid-thirties. Simplicity and high quality are what is preferred. The Shibuya Casual generation enters their thirties, with an increasing number getting married and having children.
The popular fashion is the simple, joshitsu na futsu high-quality normal , creating new standards that prioritize material and texture. This is the heyday of agejo ageha girls , who prioritize their appearance over everything else. Fashions prioritizing appearance, rather than the brand, go mainstream. The number of gyaru-o male equivalent of the gyaru grow, mainly in Shibuya. Unconventional fashions that spread through social networks and street photography appear.
Social networks become commonplace, turning street photography into community media. Chain reactions occur among people with distinctive tastes, and audacious styles spread, particularly among trend-sensitive vocational school students.
Cycling is the device that facilitates this expansion, evolving from a hobby and health trend into a lifestyle, and influencing fashion as well. As TGC becomes commonplace, there is a growing number of small, conservative groups tribes of cute joshi daisei who put their girlishness on full display, wearing miniskirts with floral designs, lace, and sandals.
The shinjinrui junior generation younger new breed generation born in the s brings a cosplay approach to fashion, and takes over the leading role in street style. With cosplay style becoming common, people are changing their hairstyles and makeup, as well as their fashion, on a daily basis. Fashion is prominently highlighted in social networks with more and more young people snapping themselves on the street and posting their selfies on social networks.
The number of people going out together with coordinated combinations of styles suddenly increases suddenly. Tokyo Fashion Blogs List. The Best Tokyo Fashion blogs from thousands of top Tokyo Fashion blogs in our index using search and social metrics. Data will be refreshed once a week. If your blog is selected in this list, you have the honour of displaying this Badge Award on your blog. Frequency about 21 posts per week. Frequency about 4 posts per week.
What differentiates this magazine from the various menswear publications in existence is that it draws attention to the creative and artistic side of the industry. Frequency about 24 posts per week. Discover the latest party photos, fashion editorials and creator interviews and official blogs of Tokyo fashion icons. Frequency about 1 post per month. On our blog, our trend forecasters bring you fresh photos of the latest fashion trends from Tokyo Fashion Capital every day.
Our site features the most up to date information about Japanese fashion stores, designers and trends straight from the streets. My goal is to spread the word and interest in kimono in Japan and overseas. I want to inspire with modern and alternative styling ideas as well as embracing traditional aspects.
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